Contextual advertising

Contextual advertising is a form of targeted advertising for advertisements appearing on websites or other media, such as content displayed in mobile browsers. The advertisements themselves are selected and served by automated systems based on the content displayed to the user.

Behavioural Targeting

Behavioural targeting (also known as behavioural or interest based advertising) is a way of making the advertising you see on websites more relevant to your interests and preferences. It is based upon previous unidentifiable web browsing activity, such as pages viewed, searches made and ads clicked on.

Using the latest data-driven technology, businesses can provide information about products and services to people who are actually interested in receiving  this information.

Retargeting

Behavioural retargeting (also known as behavioural remarketing, or simply, retargeting) is a form of online targeted advertising by which online advertising is targeted to consumers based on their previous Internet actions, in situations where these actions did not result in a sale or conversion.

Cost per acquisition/Cost per action

Cost Per acquisition, or CPA (sometimes known as Pay Per Action or PPA; also Cost Per Conversion) is an online advertising pricing model, where the advertiser pays for each specified action – this could include (but not limited too): an impression, click, form submit (e.g, contact request, newsletter sign up, registration etc), double opt-in or sale.

Revenue Sharing

E-commerce web site operators using revenue sharing pay affiliates a certain percentage of sales revenues (usually excluding tax, shipping and other 3rd party cost that the customer pays) generated by customers whom the affiliate refer via various advertising methods. Another form of online revenue sharing consists in people working together and registering online in a way similar to that of a corporation, and sharing the proceeds. A third form of revenue sharing on the internet consists of enticing internet users to sign up and create content by offering a share of advertising revenue.

So you have your application developed, or your website is mobile optimised now. What’s next?

Hard question and there is no straight answer for that. You can choose from hundreds of ad networks, exchanges, SSPs if you take your time and do some Google searches. And there are overwhelming options how to optimize your mobile campaigns, how to target people, how to run hyper-local ads.

We will work with you to discover the best mobile strategy to complement your marketing activity.  We will discuss your needs with you and then develop out a solution using our trusted industry leading partners in the following fields:

• Text Messages
• Multimedia Messaging Services
• On-demand Multimedia content
• Web based Advertisement
• Advertisement using Bluetooth/Infrared Location Based Services
• Mobile Coupons

Real-time bidding (RTB)

RTB is a new method of selling and buying online display advertising in real time one ad impression at a time.  Also sometimes referred to as programmatic buying/selling. Instead of bulking buying and inventory-centric buying, RTB mimics stock exchanges and utilises computer algorithms to automatically buy and sell ads in real-time. An empirical analysis suggests that it uses per impression context and targets the ads to specific people based on data about them, and hence dramatically increases the effectiveness of display advertising.

Benefits include:

Cost efficiency. Your ad spend can go further, with less budget spent on poorly-targeted impressions or impressions delivered to fulfill a bulk inventory purchase.

Actionable insights. By learning what works for your campaign at the impression level, you have a great opportunity to identify trends and discover new insights about your best — and worst — consumers, context, and creative. These learnings can be used to guide strategy both within your campaign and across a broader marketing effort.

Retargeting. Real-time, impression-level bidding can make cookie re-targeting more powerful and scalable, with ability to go beyond flat files and more precisely identify and target desired consumer behavior.

Creative optimization. Testing and matching creatives with consumers becomes much more efficient and effective in this new media buying model.

The bottom line: celebrities sell

groupO have partnerships with some key agents who represent some of the UKs most ‘In Demand’ celebrities.

If this type of marketing suits your brand and campaign, we can find the right celebrity to endorse your product.

When a star wears it, uses it or promotes it, the world follows. Nothing creates more excitement and desire than the aspirational lives that celebrities lead.